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Paid audience sync

Keep every paid audience in motion

Send live customer segments to major advertising platforms, refresh buyer exclusions and create seed audiences from the same behavioral context used by your journeys.

Book a demoExplore customer data
Live segmentHigh-intent browsersBuyer exclusions applied
MetaSynced
GoogleSynced
TikTokSynced
SnapchatSynced
PinterestSynced
XSynced

Sync audiences to the ad platforms you already use

MetaFacebookInstagramMessengerGoogle AdsYouTubeGmailGoogle SearchTikTokSnapchatPinterestX

Audience operations

Keep targeting logic close to customer behavior

Define who should be reached, who should be suppressed and where each segment should go from one operating layer.

Live inclusion

Activate intent while it is current

Move qualifying shoppers into destination audiences as segment membership changes.

Buyer exclusions

Remove customers after purchase

Refresh suppression audiences from order events instead of periodic manual uploads.

Seed audiences

Share consistent source logic

Build high-value and repeat-buyer seeds from the same profile criteria across platforms.

Supported platforms

Six ad platforms, always in sync

Connect your ad accounts once. Every segment you choose stays current on each platform without exports or uploads.

MetaCustom Audiences
Live sync
  • Retargeting segments
  • Lookalike seeds
  • Buyer exclusions
Reaches shoppers on
Google AdsCustomer Match
Live sync
  • Search and Shopping lists
  • YouTube audiences
  • Buyer exclusions
Reaches shoppers on
TikTokCustom Audiences
Live sync
  • Retargeting segments
  • Lookalike seeds
  • Buyer exclusions
Reaches shoppers on
SnapchatSnap Audience Match
Live sync
  • Retargeting segments
  • Lookalike seeds
  • Buyer exclusions
Reaches shoppers on
PinterestCustomer list audiences
Live sync
  • Retargeting segments
  • Actalike seeds
  • Buyer exclusions
Reaches shoppers on
XCustom Audiences
Live sync
  • Retargeting segments
  • Follower lookalikes
  • Buyer exclusions
Reaches shoppers on

Audience recipes

Ready-made audiences that pay for themselves

Start from the audiences retention teams build most often, then adjust the rules to fit your store.

Prospecting

Best-customer lookalike seed

Repeat buyers with high order value become the seed for lookalike and actalike audiences.

Suppression

Recent buyer exclusion

Customers who just ordered drop out of retargeting so budget goes to people still deciding.

Retargeting

Cart abandoners

Shoppers who left a cart are reached in their feed while email and push do their part.

Intent

High-intent browsers

Repeat product viewers who have not bought yet, refreshed as they keep browsing.

Win-back

Lapsed customers

Customers past their usual purchase window, including the ones you cannot message.

Cross-sell

Category affinity

Buyers of one category shown complementary products from the next one.

Live sync vs. manual uploads

Retire the weekly CSV export

Manual audience uploadsRTN live sync
FreshnessLists are days or weeks oldMembership refreshes as events arrive
Recent buyersKeep seeing ads for what they boughtExcluded automatically after purchase
ConsistencyDifferent rules on every platformOne segment definition for all six
EffortExport, clean, hash and upload by handConnect once, sync continuously

How it works

Three steps to smarter ad spend

  1. Build a segment

    Describe the shoppers to include or exclude using behavior, value and consent.

  2. Connect ad accounts

    Authorize Meta, Google, TikTok, Snapchat, Pinterest or X in a few clicks.

  3. Let it stay in sync

    RTN keeps every destination audience current as customers move in and out.

Explore next

Customer data

Turn browsing, cart, order and message activity into unified customer profiles and segments that update as shopper behavior changes.

Explore Integrations

Connect storefront data, messaging channels, advertising platforms, APIs and webhooks through one customer activation layer.

Explore Reporting

Compare reached and unreached customer groups to understand which retention journeys produced revenue that would not happen otherwise.

Explore

FAQ

Questions, answered

Which advertising destinations can RTN sync?

RTN supports audience workflows for Meta, Google, TikTok, Snapchat, Pinterest and X.

Do I need to export or upload customer lists?

No. Once an ad account is connected, RTN keeps the selected audiences in sync without manual exports.

Can recent buyers be excluded?

Yes. Live exclusion segments can remove customers after a purchase event reaches RTN.

Stop paying to reach customers who already bought

See your segments flowing into Meta, Google, TikTok, Snapchat, Pinterest and X.

Book a demo ›See pricing
In your walkthrough
  • Your segments, built live
  • Journeys across every channel
  • Audiences synced to your ad accounts
  • How incremental results are reported