Bring product views, cart changes, purchases and engagement into one chronological profile.
Customer data
Turn every customer event into usable context
Give lifecycle teams a living customer record that updates with browsing, orders and engagement—and is ready to activate the moment behavior changes.
Customer 8F31Known across three channels
Product viewedRunning shoes
Cart updatedTwo items
Email openedBack-in-stock
Order completedFirst purchase
Segment updatedFirst-time buyers
Collect events from every surface
One customer history
Events become decisions, not exports
A shared event model gives segments and journeys the same current understanding of each shopper.
Connect anonymous and known activity as identifiers become available.
Update segments and journey eligibility as soon as relevant behavior arrives.
Inside every profile
Everything you know about a shopper, in one record
Profiles combine identity, behavior and commerce history so segments can ask precise questions.
Identity
Known and anonymous activity
Merge browsing from before sign-in with the customer record once an email or phone number appears.
Behavior
Views, searches and carts
Product and category interest, cart changes and checkout steps as they happen.
Commerce
Orders and lifetime value
Order count, recency, average basket and the products each customer bought.
Engagement
Message responses
Opens, clicks and replies across email, push, SMS and WhatsApp.
Consent
Channel permissions
Opt-in state per channel travels with the profile into every activation.
Attributes
Your own fields
Loyalty tier, store preference or any custom attribute sent through the API.
Live segmentation
Segments that keep themselves current
Describe the customers you want with a few readable rules. RTN keeps membership up to date and hands the same audience to journeys and ad platforms.
WhereOrdersat least3
AndLast ordermore than60 days ago
AndViewed categoryisHome textiles
AndConsentincludesany channel
Membership updates as new events arrive
Used by
Win-back journey
WhatsApp reminder
Meta retargeting
Google Customer Match
TikTok lookalike seed
FAQ
Questions, answered
What customer events can RTN use?
RTN can model browsing, cart, checkout, order and messaging events supplied by your connected storefront and channel systems.
How are consent preferences handled?
Consent and channel eligibility can travel with the customer profile so each activation checks the appropriate communication state.
Consent-aware activation
Keep channel eligibility close to the decision
Use profile attributes and consent state as journey and audience conditions, reducing manual suppression work.
Profile conditionMarketing consent is active
Channel conditionEmail or push is available
ActivationEnter replenishment journey
How it works
From first event to first segment
Install the SDK
Add the web, iOS, Android, React Native or Flutter SDK and start tracking behavior.
MinutesSend commerce data
Push orders, products and consent through the server API or webhooks.
Day 1Build live segments
Combine behavior, value and consent into audiences that update on their own.
Day 2
See your customers as one living record
We will map your events, build your first segments and show where they can be activated.
In your walkthrough
- Your segments, built live
- Journeys across every channel
- Audiences synced to your ad accounts
- How incremental results are reported