Define eligibility
Start with customers who could have entered the journey.
Incremental reporting
Measure what retention changed
Compare reached and unreached customer groups to separate observed revenue from the portion your retention journey likely created.
Journey comparisonEvaluation window closed
Measured differenceIncremental orders
Compare outcomes over the same period before attributing revenue to the journey.
Beyond last touch
A clearer question for every journey
Instead of asking which message received the final click, evaluate whether the reached group behaved differently from an eligible comparison group.
Observe both groups
Follow reached and unreached outcomes over the same window.
Read the difference
Use the comparison to estimate incremental orders and revenue.
What you can read
Results your finance team will trust
Every view is built around the difference between customers who were reached and those who were not.
Journeys
Lift per journey
See which journeys created orders that would not have happened otherwise.
Channels
Contribution by channel
Compare email, push, SMS and WhatsApp inside the same journey.
Paid media
Audience outcomes
Track what happened to customers synced to each ad platform.
Offers
Discount necessity
Check whether an incentive branch changed behavior before rolling it out wider.
Over time
Monthly trend
Follow incremental revenue month by month as journeys mature.
Methodology
Transparent groups
Inspect group sizes and evaluation windows behind every number.
Measurement setup
Holdouts without the spreadsheet work
Set a holdout
Reserve a small, random share of eligible customers who receive nothing.
Run the journey
Both groups are followed through the same evaluation window.
Read incremental results
Orders and revenue are compared to show what the journey actually added.
FAQ
Questions, answered
What does incremental reporting compare?
It compares outcomes for eligible customers who were reached with a comparable group that was not reached during the same evaluation period.
Does RTN replace financial reporting?
No. RTN focuses on journey and retention measurement; finance and accounting systems remain the source for booked company revenue.
Know what your retention program really earns
See incremental results for your own journeys, channels and audiences.
In your walkthrough
- Your segments, built live
- Journeys across every channel
- Audiences synced to your ad accounts
- How incremental results are reported