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Journey automation

Journeys that react to every decision

Build lifecycle programs around real customer behavior, branch with current context and stop messaging the instant the goal is complete.

TriggerCart left behind
WaitThirty minutes
If availableSend push
OtherwiseSend email
GoalStop when purchase completes

Every journey step can reach shoppers on

EmailMobile pushSMSWhatsAppMetaInstagramFacebookGoogle AdsYouTubeTikTokSnapchatPinterestX

Behavior first

Every step has a reason to run

Journey logic stays readable from the opening trigger through channel selection and exit criteria.

  1. 01

    Start on a signal

    Enter when a customer changes a cart, completes an order, joins a segment or reaches a lifecycle milestone.

  2. 02

    Choose with context

    Branch on recency, value, product interest, consent and earlier engagement.

  3. 03

    Stop on success

    Exit automatically when the purchase or other intended outcome happens.

Journey templates

Start from proven journeys

Switch on a template, adjust copy and timing, and let live customer behavior do the rest.

Recovery

Abandoned cart

Remind shoppers about items left behind and stop the moment the order arrives.

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Intent

Browse reminder

Follow up on product and category interest before it fades.

Onboarding

Welcome series

Introduce new subscribers to your best sellers and guide them to a first order.

Lifecycle

Replenishment

Time the next order around how long the product typically lasts.

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Retention

Win-back

Spot customers going quiet and invite them back across owned and paid channels.

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Margin

Smart offers

Branch to an incentive only when intent signals say it will change the outcome.

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Journeys vs. campaigns

Why behavior beats the calendar

Scheduled campaignsRTN journeys
TimingSent on a fixed date to a static listTriggered by what each customer just did
ChannelsOne tool per channel, no handoffEmail, push, SMS and WhatsApp take turns
AdsAudiences exported by handJourney stages sync to ad platforms automatically
StoppingKeeps sending after the purchaseExits the moment the goal is reached
ResultsOpens and clicksIncremental orders compared with a control group

Operational clarity

See the path before customers enter it

Make timing, eligibility and suppression logic explicit so teams can review the experience together.

Entry ruleTimingBranch logicExit goal

FAQ

Questions, answered

Can a journey stop after a purchase?

Yes. Goal and exit conditions can remove a customer as soon as an order or another qualifying event arrives.

Can journeys branch by customer behavior?

Journey paths can evaluate profile, segment, event and channel-availability conditions before selecting the next action.

Launch your first journey this week

Pick a template, connect your channels and see the path before a single customer enters it.

In your walkthrough
  • Your segments, built live
  • Journeys across every channel
  • Audiences synced to your ad accounts
  • How incremental results are reported