Calendar blasts treat every lapse alike
A customer who buys weekly and one who buys seasonally should not enter the same win-back motion at the same time.
Customer win-back
Re-engage customers when the timing is right
Recognize meaningful inactivity from live behavior, choose an appropriate re-entry moment and return customers to the active lifecycle.
Live segmentAt-risk customers
ObserveInactivity
ChooseRight moment
Re-enterActive lifecycle
Lifecycle awareness
Define inactivity for your purchase cycle
Use the signals that matter to your category instead of applying one fixed lapse window to every customer.
RecencyLast order or meaningful visit
ContextProduct and engagement history
Re-entryLive segment changes
Let live lifecycle state set the pace
Update at-risk groups continuously and act when the customer’s own behavior supports it.
Reach them wherever they went
Quiet customers still scroll
Customers who stopped opening email can still be reached through WhatsApp, push or a win-back audience on their favourite ad platform.
Owned channels
EmailJourneys and campaigns
Mobile pushiOS and Android apps
SMSConsent-aware texts
WhatsAppTemplate messages
Live segmentOne audience definition
- Behavior and order history
- Consent per channel
- Buyer exclusions
Ad platforms
MetaAudience sync
Google AdsAudience sync
TikTokAudience sync
SnapchatAudience sync
PinterestAudience sync
XAudience sync
How it works
Win-back, step by step
Spot the lapse
Customers past their usual purchase window enter a live at-risk segment.
Invite them back
A journey mixes a reminder, new arrivals and, if needed, a personal offer.
Back them with ads
The same segment syncs to Meta, Google and TikTok for extra reach.
Return to active
A new order moves the customer back into the active lifecycle automatically.
FAQ
Questions, answered
How does RTN identify an at-risk customer?
Teams can define inactivity using order, browsing and engagement recency that fits their own purchase cycle.
Can customers leave and re-enter a win-back segment?
Yes. Segment membership can update as new events arrive, allowing customers to leave after renewed activity and qualify again later.
Bring quiet customers back before they are gone
See which of your customers are slipping away and how RTN would reach them.
In your walkthrough
- Your segments, built live
- Journeys across every channel
- Audiences synced to your ad accounts
- How incremental results are reported