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Margin protection

Protect margin before offering a discount

Replace blanket incentives with customer-aware journey rules that first ask whether an offer is necessary to change the outcome.

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Blanket approachOffer every customer a discountIncentive applied without customer context
Instead
Targeted approachCheck intent before offeringReserve incentives for moments where they can change the outcome

Decision rules

Make the incentive a branch, not the strategy

Start with intent and eligibility, then introduce an offer only where your rules support it.

ObserveIntent and purchase history

QualifyOffer eligibility conditions

MeasureReached and unreached outcomes

The problem

Blanket offers reward customers who were ready to buy

Applying the same incentive to every cart or lapsed customer spends margin without testing necessity.

The RTN approach

Target the moment, then evaluate the difference

Use customer context to gate offers and reporting to understand whether the branch changed behavior.

Blanket vs. targeted

Spend incentives where they change the outcome

Discount for everyoneTargeted offers with RTN
Who gets an offerEvery cart and every lapsed customerOnly shoppers whose signals show hesitation
Ready buyersReceive a discount they did not needGet a helpful reminder instead
Ad audiencesPromo ads shown to recent buyersRecent buyers excluded automatically
EvaluationRedemptions counted as winsReached and holdout outcomes compared

How it works

Make every coupon earn its place

  1. Read intent

    Look at browsing, cart and purchase history before deciding anything.

  2. Gate the offer

    Only customers who meet your conditions branch into an incentive.

  3. Measure necessity

    Compare against a holdout to see whether the offer changed behavior.

Explore next

Reporting

Compare reached and unreached customer groups to understand which retention journeys produced revenue that would not happen otherwise.

Explore Journeys

Build lifecycle journeys that react to customer behavior, coordinate channels and stop automatically when a shopper completes a purchase.

Explore Pricing

Choose transparent monthly pricing for one million to fifty million tracked customer events, with Enterprise plans for larger volumes.

Explore

FAQ

Questions, answered

Does every recovery journey need a discount?

No. Journeys can begin with useful reminders or product context and reserve incentives for customers who meet additional conditions.

How can offer rules be evaluated?

Teams can compare reached and unreached outcomes and review journey performance before expanding an incentive strategy.

Grow repeat revenue without giving away margin

See where your current discounts go and where a reminder would have been enough.

Book a demo ›See pricing
In your walkthrough
  • Your segments, built live
  • Journeys across every channel
  • Audiences synced to your ad accounts
  • How incremental results are reported