Build cadence from what was purchased
Start with order context, check subsequent behavior and send only when the next purchase is plausible.
Repeat purchase
Turn the first order into the next one
Use product and order context to create a useful follow-up cadence, then adapt it as the customer browses, engages or buys again.
Order signalProduct purchasedCadence starts from actual behavior
LearnExpected use window
CheckRecent activity
ActReplenishment message
GoalNext order
Follow up where customers already are
Generic follow-ups lose product context
A fixed post-purchase calendar cannot reflect different usage cycles or a customer who already returned.
Second and third orders
Journeys that build the habit
Each follow-up is driven by what the customer bought and what they did next.
Replenish
Running low reminders
Time a reminder around how long the product usually lasts.
Cross-sell
Complete the set
Suggest products that pair with the first purchase.
Loyalty
Second-order nudge
Give first-time buyers a reason to come back while the brand is fresh.
Intent
Browse follow-up
React when an existing customer returns to look at something new.
Cadence logic
Learn, check, act and stop
Make every timing assumption explicit and let new events update the next decision.
Order contextExpected windowRecent behaviorNext order goal
FAQ
Questions, answered
Can timing vary by product?
Yes. Product, order and later engagement signals can shape when a replenishment or next-purchase journey becomes relevant.
Can recent purchasers be suppressed?
Yes. A new order can update eligibility and stop messages that no longer match the customer’s current state.
Turn first-time buyers into regulars
See repeat-purchase journeys built from your own product and order history.
In your walkthrough
- Your segments, built live
- Journeys across every channel
- Audiences synced to your ad accounts
- How incremental results are reported