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Owned channels

Coordinate every owned channel

Plan email, push, SMS and WhatsApp as one customer experience, with shared eligibility rules and a clear handoff between messages.

Channel planOne audience
Journey1234
Cart reminderEmailPushSMS—
Order updateEmailPush—WhatsApp
Win-backEmail—SMSWhatsApp
EmailMobile pushSMSWhatsApp

Four channels, one voice

The right message on the right screen

Each channel has a role in the journey. RTN picks the one a customer can be reached on and keeps the story consistent.

Email

Rich, product-aware messages for welcome, browse, cart and win-back journeys.

Your store · nowBack in stockThe size you viewed is available again.

Mobile push

Timely nudges to app users on iOS and Android, sent from the same journey.

Your order has shipped and arrives tomorrow. Track it here.

SMS

Short, consent-checked texts for moments that cannot wait for the inbox.

WhatsApp

Approved template messages that reach shoppers in the app they already use.

One orchestration layer

Match the message to the moment

Choose channels from customer context instead of building isolated campaigns that compete for attention.

Reach

Start with availability

Check consent and reachability before selecting the next message.

Sequence

Design the handoff

Give every channel a role and prevent overlapping reminders.

Suppress

Honor the outcome

Stop remaining messages when the customer converts or becomes ineligible.

Learn

Read one journey

Review the coordinated path instead of fragmented channel reports.

Orchestration

Stop running four separate channel tools

Siloed channel toolsRTN orchestration
AudienceA different list in every toolOne live segment shared by every channel
FrequencyCustomers get the same reminder four timesChannels take turns with clear handoffs
ConsentChecked separately, often by handChecked per channel before each send
ConversionMessages keep sending after the orderEvery channel stops when the customer buys

Beyond owned channels

Extend the same journey to paid media

Customers you cannot message can still be reached through ad audiences built from the same segment.

Owned channels

EmailJourneys and campaigns
Mobile pushiOS and Android apps
SMSConsent-aware texts
WhatsAppTemplate messages
Live segmentOne audience definition
  • Behavior and order history
  • Consent per channel
  • Buyer exclusions
Updates as events arrive

Ad platforms

MetaAudience sync
Google AdsAudience sync
TikTokAudience sync
SnapchatAudience sync
PinterestAudience sync
XAudience sync

FAQ

Questions, answered

Which owned channels can journeys coordinate?

RTN is designed to coordinate email, mobile push, SMS and WhatsApp actions from one journey and shared audience context.

Can channel availability affect the path?

Yes. A journey can choose a path based on consent and whether a customer is reachable on a given channel.

Coordinate every channel from one journey

See how email, push, SMS and WhatsApp work together for your customers.

In your walkthrough
  • Your segments, built live
  • Journeys across every channel
  • Audiences synced to your ad accounts
  • How incremental results are reported